The Sacramento K-16 Collaborative is excited to share the Comebacker Campaign Social Media Guide. This guide provides everything you need to get your start in sharing this program on your platforms.
What is the Comebacker Campaign?
The Comebacker Campaign aims to re-enroll adult learners—particularly from BIPOC communities—who started but didn’t complete their degrees or certificates. Participating institutions like UC Davis, Sacramento State, and others offer online programs to make returning to school more accessible.
What’s in the Social Media Guide and Assets?
We have included a variety of ready-to-use materials:
- Guide: Review our 3 page Guide for an overview of the project, explanation of assets, and an overview of how to strategize and post the content.
- Assets and Resources: Download photos, videos, and radio audio in English and Spanish.
- Copy Files: Copy refers to the text in the caption. Find suggested text for your posts, making it easy to pair with visuals.
- Multiple Formats: Use content for social media posts, stories, or even radio ads, all designed to reach different platforms and audiences.
How to Use the Guide
- Download the Assets: Access all visual and audio materials through the provided links.
- Use Suggested Text: The guide includes pre-written text for each asset, aligned with the campaign’s themes of Empathy, Flexibility, and Achievement.
- Post and Engage: Share content on your social media platforms, encourage action with clear calls-to-action, and use hashtags to boost visibility.
Why It Matters
By sharing these materials, you’re helping to re-engage adult learners and encourage them to take the next step toward completing their education. Your efforts can make a real difference in someone’s educational journey.
Get Started Today!
The Comebacker Campaign Social Media Guide is ready for you to use.