Organization Information
Lead Organizations
Project Attain & Sacramento K-16 Collaborative
Funding Information
Total Funding Received
$320,000
Type of Funding Received
Workgroup Proposal
Student Information
Who are the intended beneficiaries?
Students of color, low-income learners, first-generation learners, rural learners, and adult learners.
Program Information
Launched targeted outreach campaign to support adult learners from underserved communities pursuing higher education.
About the project
This project centered priority populations through the support of a temporary staff person, a targeted regional marketing campaign, and high-touch navigational support. The funding request supported hiring a temporary employee for two years to increase awareness of postsecondary programming on behalf of priority student populations.
The project also supported a regional digital marketing campaign. This campaign targeted adult learners from underserved communities who were seeking to complete a certificate and/or degree at a postsecondary institution in the Capital Region.
We will continue to update this post as more information becomes available.